Friday, May 11, 2012

Get Smooth Moves with Keratherapy

This morning changed my life. Or, at least it changed my life for the next three months. As I've mentioned before on this blog, my unruly hair is a source of contention for me. When I don't have time to get a professional blowout, I usually find myself just throwing it back in a ponytail and calling it a day, which isn't always the most attractive look, especially on days when the humidity is high and I frizz up like a Fraggle Rock character. But today, all that changed, thanks to my visit to Carlos Lobo Salon here in New York City, where I received a Keratherapy Intense Renewal treatment. When I arrived at the salon, Patricia Spuri, the owner, personally greeted me. After learning I had never gotten any sort of straightening or smoothing treatment before, she sat down with me and explained how Keratherapy differs from other systems, including the fact that it contains a combination of certified organic ingredients with silk amino acids, as well as soy proteins and antioxidants to ensure the health of my hair. For the next two hours I sat in the chair and chatted with my lovely and talented stylist, Cynara (she's the pretty one on the left), while she worked her magic. I was so engrossed in our conversation that I didn't realize she had finished until I looked up and saw a girl with fabulously straight hair staring back at me in the mirror. I am beyond pleased with the results, and it couldn't have come at a better time, with the hot, humid days of summer quickly approaching. So, thank you, Keratherapy and Carlos Lobo Salon for straightening this spa editor out!

Keratherapy to be featured on Daytime-TV



From the runway to your home...hottest hair trends to keep cool all summer long! Keratherapy to be featured on Daytime TV Show this Wednesday, May 16th on 100 markets across the country! Be sure to check your local listings! www.daytimeonline.tv www.keratherapy.com

Thursday, March 29, 2012

No appointment necessary! New Daily Smoothing Cream transforms frizzy hair into sexy, smooth, salon-worthy locks…AT HOME.


FOR IMMEDIATE RELEASE:
                                                   
Media Contact:      
Lynn Lewis
LAPR & Events

KERATHERAPY LAUNCHES AT-HOME DAILY SMOOTHING CREAM CONTAINING NOURISHING BLEND OF PURE KERATIN AND FRIZZ-FIGHTING AMINO ACIDS
Keratherapy Daily Smoothing Cream

MIAMI, FL – March 29, 2012 – Keratherapy, the leaders in professional hair smoothing innovation, launches new at-home Keratin Infused Daily Smoothing Cream, a mini-keratin treatment in a bottle, instantly transforming frizzy, unruly hair into glossy, smooth, salon-worthy tresses with every blow dry. (www.Keratherapy.com).

The Smoothing Cream’s nourishing blend of frizz-fighting amino acids and hair-repairing pure keratin is heat activated and formulated using “Kerabond”, a proprietary technology that strengthens strands while loosening curl patterns to create healthy, smooth results without pricey salon visits.

Retailing for $22 in the US, the 6.8oz. Keratin Infused Daily Smoothing Cream is Keratherapy’s most versatile smoothing product to date and is available at select salons worldwide. The benefits include:

•                Transforms frizzy, dull, curly hair into smooth, sleek styles
•                Dramatically reduces blow drying time
•                Extends the life of all in-salon keratin treatments
•                Protects from heat styling damage
•                Nourishes with amino acids and pure keratin
•                Hydrates to improve health and shine
•                Safe for color treated hair and all hair types

 “The latest in an expanding collection of styling products, the Daily Smoothing Cream complements Keratherapy’s keratin-infused Moisture Shampoo and Conditioner, Deep-Conditioning Masque, Argan Oil, and Leave-In Conditioner Spray,” said David Mulhollen, President and Founder of Keratherapy.

ABOUT Keratherapy:  Keratherapy is not just a brand, it's an experience. We are passionate about hair care and it shows through in all of our products, the salons that carry them and the clients who swear by them. Our straight forward approach and commitment to the highest standards are unparalleled, providing products that are backed by scientific research offering our partners the support they deserve worldwide. Keratherapy is inspired by the finest natural ingredients, innovative formulas and guaranteed results. Beauty-infused with science and nature is not only our motto, it's our mission. www.Keratherapy.com

Should you require additional information on the Daily Smoothing Cream or any Keratherapy products, including product samples or high-resolution images, please contact Lynn Lewis at 561-542-5155 or via email at lynn@laprandevents.com.

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