www.LynnAronberg.com
Monday, December 31, 2012
Friday, December 28, 2012
Lynn Lewis PR
Lynn Lewis
Position/Company:
Where did you go to school?
University of Florida, Go Gators!
What was your major?
Public Relations, of course! I also have my MBA.
How did you get your start in PR?
I had an amazing college internship with the Men’s Pro Beach Volleyball Tour (AVP) in LA. At 20 years old, I was writing press releases, coordinating interviews for professional athletes, pitching media and working with major sponsors like Paul Mitchell, Sunkist and Miller Light.
How important is social media in Fashion PR?
Social media is an essential component to any public relations campaign. New media platforms such as Pinterest are effective avenues for designers and industry professionals to showcase the latest trends, hottest runway looks upcoming collections, designer inspirations, and overall industry news.
When and why did you decide to have your own public relations agency?
My father instilled an entrepreneurial spirit in me at a very young age. My goal was to open my own agency in my early 30’s after gaining valuable experience with a top PR firm, which is exactly what I did. At 31 I opened Lynn Lewis Public Relations.
Define your PR agency.
Lynn Lewis Public Relations (LLPR) is a leading full-service public relations agency with an international reach. LLPR specializes in media relations and special events for the fashion, beauty, home & design, and restaurant & spirits industries.
What are your responsibilities?
I spearhead the overall strategic direction for every public relations campaign. From conceptualization to implementation, I’m involved in the planning, writing, pitching and communication with clients and media.
The favorite part of my job is…
Creating splashy PR campaigns. Nothing is more rewarding than scoring big media placements for clients!
The challenging part of my job is…
Delegating. I like to handle all aspects of EVERYTHING!
I love PR because…
I help clients grow their businesses through ongoing, positive media attention. I work with a lot of entrepreneurs, and it is rewarding to see their dreams come to fruition.
The advice I’d give an aspiring publicist is….
Networking is key! Print business cards, attend events in your community, and start building your own personal brand!
In order to have a successful career in PR you…
Must think like a reporter! There is an angle to every story, and it is your job to either find it or create it!
As a publicist, I can’t live without my…
Mac laptop/iPhone- always connected!
In 5 years…
I will continue growing my firm internationally. I hope to hire a few publicists in Brussels where I already have a few candidates in mind. Stay tuned!
Nombre:
Lynn Lewis
Puesto/Empresa:
Propietaria/Lynn Lewis Public Relations
¿A dónde fuiste a la escuela?
Universidad de Florida, Go Gators!
¿Cuál era tu especialidad?
Relaciones Públicas, por supuesto! Y también tengo mi Mastria en Administracion de Empresas.
¿Cómo empezaste tu carrera en relaciones publicas?
Tuve una pasantía con Men’s Pro Beach Volleyball Tour (AVP) in Los Angeles cuando estaba en la universidad. A los 20 años, yo estaba escribiendo comunicados de prensa, coordinando entrevistas para los atletas profesionales, y tambien trabajando con patrocinadores importantes como Paul Mitchell, Sunkist y Miller Light.
¿Qué tan importantes son los medios sociales en relaciones publicas?
Los medios sociales son un componente esencial para cualquier campaña de relaciones públicas. Nuevas plataformas de medios tales como Pinterest son vías efectivas para diseñadores y profesionales de la industria para mostrar las últimas tendencias, próximas colecciones, inspiraciones de diseño y noticias de la industria en general.
¿Cuándo y por qué decidiste tener tu propia agencia de relaciones públicas?
Mi padre inculcó en mi el espíritu emprendedor. Mi objetivo era abrir mi propia agencia de relaciones publicas a los 30 años de edad después de ganar una valiosa experiencia con una agencia de relaciones públicas, y fue exactamente lo que hice. A mis 31 años abrí Lynn Lewis Public Relations.
Define Lynn Lewis Public Relations.
Lynn Lewis Public Relations (LLPR) es una agencia de servicio completo de relaciones públicas de alcance internacional. LLPR se especializa en relaciones con los medios y eventos especiales para las industrias de la moda, belleza, hogar y diseño, y restaurante y licores.
¿Cuáles son tus responsabilidades?
La dirección estratégica general para todas las campañas de relaciones públicas. Desde la conceptualización hasta la implementación, estoy involucrada en la planificación, la escritura, el pitcheo y la comunicación con los clientes y medios de comunicación.
La parte favorita de mi trabajo es…
La creación de llamativas campañas de relaciones públicas. No hay nada más gratificante que anotar colocaciones en grandes medios de comunicación para los clientes!
La parte difícil de mi trabajo es…
Delegar. Me gusta manejar todos los aspectos de TODO!
Amo las relaciones publicas porque…
Ayudo a los clientes crecer sus negocios a través de una atención constante, por los medios de comunicación. Yo trabajo con muchos de los empresarios, y es gratificante ver que sus sueños se hagan realidad.
El consejo que le daría a una publicista aspirante es…
Conocer a nuevas personas en la industria es la clave! Imprimir tarjetas, asiste eventos en tu comunidad, y empieza a construir tu marca personal!
¿Que consejo darias para tener una exitosa carrera en relaciones publicas?
Debes pensar como una periodista! Hay un ángulo para cada historia, y es tu trabajo buscarlo y hacerlo realidad!
Como publicista, no puedo vivir sin mi…
Mac laptop/iPhone- siempre al contacto!
En 5 años …
Voy a seguir con el crecimiento de mi empresa a nivel internacional. Espero contratar a algunos publicista en Bruselas, donde ya tengo algunos candidatos en mente. ¡Estén pendientes!
Tuesday, December 25, 2012
Monday, December 24, 2012
Friday, December 21, 2012
PR Daily: Resolutions for 2013
With 2013 just days away, many of us are thinking about how we can improve in the year to come. If you're short of ideas, why not give one of these a go?
1. Go for more coffee
You can do a lot online and from the office, but it never beats face to face relationship-building. Why not commit to taking a journalist or peer out for coffee once every two weeks in 2013? It'll expand your network—plus, you might even enjoy it.
2. Make a blacklist for jargon
Put “next-generation,” “revolutionary,” and “stunning” on it, plus some of your own commonly used adjectives that tend to work their way into communications when you're in a rush. Stick it to the wall and make sure you check every press release you send in 2013 against it. You, and every journalist you pitch, will be glad you did.
3. Burst your bubble
Due to time pressures and fears of competition, public relations practitioners often operate in a vacuum. Break the cycle! Organize an event or regular meet-up with fellow local communications professionals so you can meet each other and begin to share your experience.
4. Learn search engine optimization (SEO)
Love it or hate it, clients are increasingly demanding that their public relations services are mindful of their search engine exposure. If SEO is a field you’ve ignored, it's worth learning a little, even if it's just so to guide them away from perilous paths.
5. Sort out your monitoring
Monitoring gets out of date, fast. Start the new year by setting up your Google Alerts, RSS feeds, Google Reader searches, Twitter searches, and any other tools you use so that you're poised to jump into the conversation whenever it’s required. Remember to include all of your clients, their competitors, your competitors, and anyone else you need to track. Make a day of it, and you'll find that maintaining everything through the rest of the year is far easier.
6. Read more
Not just newspapers—you probably read these every day. Read novels, fairy tales, industry publications, random blogs. You need to stay creative by absorbing as much as possible; it'll help your brain form new connections and spark new ideas for your work when you need them most.
7. Prepare for the worst
That thing you've been secretly dreading could happen to your company or client. And it might happen in 2013. Put down some thoughts and strategies in case crisis strikes, and get them signed off by the client (if you think it's necessary). Then put them in a drawer and enjoy the year, safe in the knowledge that you've got a plan.
8. Contribute in the way you know best
I know, you contribute to the office, to your family and friends, to your clubs and everyone else, but find a way to exercise your professional skills for a good cause. Whether it's offering to publicize a local event, lending your writing expertise to a charity, designing flyers for the school, or something else, take some time to find something you care about and treat it like a client. It'll make other people notice you, provide valuable practice outside your comfort zones, and make you feel great. Trust me.
Nicholas Holmes is the cofounder of data-driven public relations startup MediaGraph. He blogs at Shooting for the Front Page, where this post originally appeared.
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