Thursday, March 29, 2012

No appointment necessary! New Daily Smoothing Cream transforms frizzy hair into sexy, smooth, salon-worthy locks…AT HOME.


FOR IMMEDIATE RELEASE:
                                                   
Media Contact:      
Lynn Lewis
LAPR & Events

KERATHERAPY LAUNCHES AT-HOME DAILY SMOOTHING CREAM CONTAINING NOURISHING BLEND OF PURE KERATIN AND FRIZZ-FIGHTING AMINO ACIDS
Keratherapy Daily Smoothing Cream

MIAMI, FL – March 29, 2012 – Keratherapy, the leaders in professional hair smoothing innovation, launches new at-home Keratin Infused Daily Smoothing Cream, a mini-keratin treatment in a bottle, instantly transforming frizzy, unruly hair into glossy, smooth, salon-worthy tresses with every blow dry. (www.Keratherapy.com).

The Smoothing Cream’s nourishing blend of frizz-fighting amino acids and hair-repairing pure keratin is heat activated and formulated using “Kerabond”, a proprietary technology that strengthens strands while loosening curl patterns to create healthy, smooth results without pricey salon visits.

Retailing for $22 in the US, the 6.8oz. Keratin Infused Daily Smoothing Cream is Keratherapy’s most versatile smoothing product to date and is available at select salons worldwide. The benefits include:

                Transforms frizzy, dull, curly hair into smooth, sleek styles
                Dramatically reduces blow drying time
                Extends the life of all in-salon keratin treatments
                Protects from heat styling damage
                Nourishes with amino acids and pure keratin
                Hydrates to improve health and shine
                Safe for color treated hair and all hair types

 “The latest in an expanding collection of styling products, the Daily Smoothing Cream complements Keratherapy’s keratin-infused Moisture Shampoo and Conditioner, Deep-Conditioning Masque, Argan Oil, and Leave-In Conditioner Spray,” said David Mulhollen, President and Founder of Keratherapy.

ABOUT Keratherapy:  Keratherapy is not just a brand, it's an experience. We are passionate about hair care and it shows through in all of our products, the salons that carry them and the clients who swear by them. Our straight forward approach and commitment to the highest standards are unparalleled, providing products that are backed by scientific research offering our partners the support they deserve worldwide. Keratherapy is inspired by the finest natural ingredients, innovative formulas and guaranteed results. Beauty-infused with science and nature is not only our motto, it's our mission. www.Keratherapy.com

Should you require additional information on the Daily Smoothing Cream or any Keratherapy products, including product samples or high-resolution images, please contact Lynn Lewis at 561-542-5155 or via email at lynn@laprandevents.com.

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