No appointment necessary! New Daily Smoothing Cream transforms frizzy hair into sexy, smooth, salon-worthy locks…AT HOME.

FOR IMMEDIATE RELEASE:

                                                   

Media Contact:      

Lynn Lewis

LAPR & Events

Lynn@LAPRandEvents.com

KERATHERAPY LAUNCHES AT-HOME DAILY SMOOTHING CREAM CONTAINING NOURISHING BLEND OF PURE KERATIN AND FRIZZ-FIGHTING AMINO ACIDS

Keratherapy Daily Smoothing Cream

MIAMI, FL – March 29, 2012 – Keratherapy, the leaders in professional hair smoothing innovation, launches new at-home Keratin Infused Daily Smoothing Cream, a mini-keratin treatment in a bottle, instantly transforming frizzy, unruly hair into glossy, smooth, salon-worthy tresses with every blow dry. (www.Keratherapy.com).

The Smoothing Cream’s nourishing blend of frizz-fighting amino acids and hair-repairing pure keratin is heat activated and formulated using “Kerabond”, a proprietary technology that strengthens strands while loosening curl patterns to create healthy, smooth results without pricey salon visits.

Retailing for $22 in the US, the 6.8oz. Keratin Infused Daily Smoothing Cream is Keratherapy’s most versatile smoothing product to date and is available at select salons worldwide. The benefits include:

•                Transforms frizzy, dull, curly hair into smooth, sleek styles

•                Dramatically reduces blow drying time

•                Extends the life of all in-salon keratin treatments

•                Protects from heat styling damage

•                Nourishes with amino acids and pure keratin

•                Hydrates to improve health and shine

•                Safe for color treated hair and all hair types

 “The latest in an expanding collection of styling products, the Daily Smoothing Cream complements Keratherapy’s keratin-infused Moisture Shampoo and Conditioner, Deep-Conditioning Masque, Argan Oil, and Leave-In Conditioner Spray,” said David Mulhollen, President and Founder of Keratherapy.

ABOUT Keratherapy:  Keratherapy is not just a brand, it's an experience. We are passionate about hair care and it shows through in all of our products, the salons that carry them and the clients who swear by them. Our straight forward approach and commitment to the highest standards are unparalleled, providing products that are backed by scientific research offering our partners the support they deserve worldwide. Keratherapy is inspired by the finest natural ingredients, innovative formulas and guaranteed results. Beauty-infused with science and nature is not only our motto, it's our mission. www.Keratherapy.com

Should you require additional information on the Daily Smoothing Cream or any Keratherapy products, including product samples or high-resolution images, please contact Lynn Lewis at 561-542-5155 or via email at lynn@laprandevents.com.

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Cheering for Cricket

GLAMOROUS SIDE OF AMERICAN FOOTBALL UNITES WITH INDIAN PREMIER LEAGUE IN MUMBAI

 Six former Miami Dolphins Cheerleaders travel to Mumbai, India today! 

Fort Lauderdale, FL (March 27, 2012)— For the first time in history, six former NFL cheerleaders will be making their way to Mumbai, India today for a two month effort to bring American football choreography, glamour, and professional cheerleading style to cricket and the second largest sports brand on the globe, the Indian Premier League (IPL).

 

This group of ladies will be part of a popular sports network type production on the Set Max channel in India, Extraaa Innings, that encompasses game analysis, commentary, and of course celebrity, from the studio and the stadium. They will also be performing live at various locations throughout Mumbai as well as media and marketing appearances during the duration of the season. Just About Sportz, an India based entertainment firm is responsible for the entire initiative of combining sport and entertainment for the audiences there.

 

The group consisting of Missy Barrickman, Genesis Corvo, LauRen Merola- Strager, Kayla Patterson, Melissa Persaud and Lacie Randall, who have all cheered for multiple seasons for NFL teams, expect to make a favorable impression on some of the most passionate sport fans in the world.

 

“One of the best decisions a company can make is to hire current or former NFL cheerleaders for corporate entertainment. Not only do we have professionalism engrained in our fiber from being a part of such prominent organizations, but we also know what it takes to put on the ultimate performance- something all ages and sexes will enjoy and can be proud of, no matter what the culture, “says Randall, a four year cheerleading veteran.

                                                  

The IPL is composed of nine teams, consisting of players from around the world, with an estimated brand value of nearly $4 billion.  The IPL was the first major sporting event broadcast on YouTube in 2010, contributing to the popularity of the more entertaining nightly scheduled Twenty20, version of the beloved, centuries old game.

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