GKhair LAUNCHES FIRST AMMONIA-FREE, OIL BASED HAIR COLOR SYSTEM CONTAINING REVOLUTIONARY INGREDIENT JUVEXIN
Worldwide leader in professional hair taming develops new keratin-based color system, unlike anything available on the market today
Fort Lauderdale, FL - GKhair (www.gkhair.com), the worldwide leader in professional hair taming, introduces the first ammonia-free, oil based hair color system containing Juvexin™; a proprietary formulation of proteins that enhances the texture and condition of all hair types. Unlike anything available on the market today, the new keratin-fortified, 40+ shade system treats permanent to demi-permanent hair color to achieve long lasting color and shine.
Developed to compliment GKhair’s much-acclaimed signature Hair Taming System and aftercare line with Juvexin™, the new hair color system utilizes the same revolutionary benefits of Juvexin™ to create beautiful shades of healthy, shiny hair. The Juvexin™ protein chains closely mirror the hair’s own keratin structure, allowing it to bond with the hair and wrap around the cuticle to repair and protect, penetrating to the core to nourish every strand of hair.
The first-of-its-kind GKhair color system is revolutionary to the professional hair care industry because of its unique combination of the following key components:
· Juvexin™: proprietary formula derived from sheep’s wool to enhance texture and condition of hair
· Ammonia-free: allows hair structure to improve and moisturize whiles coloring
· Oil-based: naturally derived formula delivers long lasting color that resists fading, adds shine, and protects during processing
· Permanent to demi-permanent: because of the ammonia-free formula, the same line can achieve permanent to demi-permanent results by selection of the appropriate developer
Founder and CEO of GKhair, Van Tibolli, states, “We are thrilled that GKhair’s new color line is ready for its debut! The vibrant colors are naturally derived to last, resist fading, and impart incredible shine. As our stylists and clients worldwide know, the GKhair brand represents today’s confident, active, multi-faceted woman on the go who chooses to express herself through her personal style. GKhair continues to develop advanced hair care products, based on science and guaranteed to deliver beautiful, healthy and manageable hair.”
The new hair color line will be available at select salons currently carrying the GKhair Taming Systems and aftercare products with an initial launch of 40+ shades first debuting in Europe January 2011.
Should you require additional information, please contact Lynn Lewis at TransMedia Group at (561) 750-9800 x 232 or via email at lynn@transmediagroup.com.
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