**MEDIA ALERT/PHOTO OPP**

2nd ANNUAL DNA ENERGY DRINK CYCLE & RECYCLE CHARITY RIDE

Saturday, December 4, 2010, 7 AM-Noon

WHO: DNA Energy Drink®(www.dnabrandsusa.com), the award-winning, best-tasting energy drink at the 2010 World Beverage Competition, and Sunshine Mamas (www.sunshinemamas.com), hosts 2nd Annual Cycle and Recycle Charity Event to benefit Nana’s House (www.nanaschildrenshome.com), a non-profit organization supporting abused and neglected children, and Soles4Soles (www.soles4souls.org), a non-profit organization which donates shoes to adults and children in need.

WHAT: Work up a sweat! Enjoy an hour-long ride on an indoor/stationary bike or run on the treadmill at Melbourne Beach Fitness Center by donating (suggested $20) to Nana’s House or gently used shoes to Soles4Soles (+1 per pair for shipping). 100% of proceeds go directly to charity!

Childcare providers and fun activities will be available for kids while moms and dads work-up a sweat for a great cause! There will also be lots of fun raffles and prizes, as well as an after party at The Gallery Club in downtown Melbourne at 5 PM.

WHEN: Saturday December 4th - 7 AM to Noon

WHERE: Melbourne Beach Fitness Center
3830 South Highway A1A
(Driftwood Plaza Next to Publix)
(321) 409-5859

PRESS CONTACT: Lynn Lewis at TransMedia Group  (561) 750-9800 x 232

ON SITE CONTACT: Sarah Marks - (954) 579-5655 –or- Lori McCluskey - (321) 368-7982

**High Resolution Images of Event Participants and Sponsors Available

The Worldwide Leader in Professional Hair Taming, Global Keratin, Proudly Announces Its Rebranding as GKhair

MIAMI, Nov. 29, 2010 /PRNewswire/ -- Global Keratin, the worldwide industry leader in hair taming, has rebranded as GKhair to reflect the company's new image and superior line of professional hair care products. Global Keratin is re-branding to GKhair to highlight the new product portfolio and to solidify their role as texture experts. The GKhair name more accurately represents the company's hugely successful hair taming category and is expanding its dominance into other brands and lines of products.

GKhair recognizes the need and offers exceptional results for today's versatile women, while providing professionals and consumers with a one stop shop experience and tailored hair care solutions.

The GK team strives to offer solutions for everyday hair care needs, earning a reputation among leading professional stylists for innovative, cutting edge products. Founder and CEO, Van Tibolli, states, "The GKhair brand was created to represent today's confident, active, multi-faceted woman on the go who chooses to express herself through her personal style. GKhair is a progressive and forward thinking company that develops and distributes advanced hair care products while delivering beautiful, healthy and more manageable hair."

The GKhair Hair Taming System with Juvexin™ is a professional hair taming treatment available exclusively at select salons worldwide. The GKhair Hair Taming System is available in three distinct formulas to meet the needs of all hair types – Light Tame, Medium Tame and Full Tame.

The line includes products that work together to nourish even the most damaged hair, revealing amazing results immediately. All GKhair products utilize Juvexin™, a proprietary protein blend that closely mirrors hair's own keratin structure. All products can be used independently to boost hair's strength and manageability, or to increase the benefits of the salon treatment.

GKhair's new line includes:

GK Balancing Shampoo: Designed to gently cleanse the hair while balancing the PH levels. Free of Sodium Chloride and harsh sulfates, the Juvexin™ penetrates each strand of hair, providing hydration and nourishing benefits to maintain shine and softness after every wash

GK Balancing Conditioner:  This nourishing conditioner coats each strand, creating a protective shield to nourish and provide softness.

GK Moisturizing Shampoo: Designed to restore hair from the inside out.  Protects against future damage and environmental effects and helps to strengthen hair.

GK Moisturizing Conditioner: This exclusive blend restores hair and returns it to its youthful state. Contains essential oils which are 100% absorbed by hair.

GK Leave-in Conditioner Spray: Applied to damp hair before styling, this spray replenishes moisture and protects from damaging environmental effects, for shiny hair that is easy to manage.

GK Leave-in Cream:  Applied to damp hair, this cream detangles and adds moisture, protecting hair from heat styling and environmental effects, for healthy-looking, beautiful hair.

GK Serum: This nourishing serum delivers an instant dose of frizz fighters for silky, shiny hair that is resistant to humidity.

Under the leadership of Van Tibolli, GKhair is a multi-million dollar venture with over 5,000 representatives in 45 countries with an international staff that conducts business in 10 languages.

For further information please contact Lynn Lewis at TransMedia Group

Tel: (561) 750-9800 Email: lynn@transmediagroup.com

SOURCE GKhair

GKtrends...Create The Holiday Party Look

Check out this fabulous and informative tutorial by GKhair on how to create perfect waves this holiday season! http://bit.ly/hlB4P5

How To Always Look Good For The Camera This Holiday Season

So we all know the holidays are about taking pictures with the fam, the delicious food (calorie-free of course!), the scenery, etc., but are you always camera ready? Check out these camera-ready tips for the holidays!

Your Hair

• Clean hair always looks best, if you are in between washes use a dry shampoo to eliminate an oily look.
• Unless you have ombré hair, roots are a definite no; roots look even worse in a photograph.
• Make sure you are free of flyaways but full of shine by using a serum.
• Finish with a shine light hold hairspray for a polished look that has movement.

Your Make-Up

• Use a matte primer to ensure a shine free look.
• Apply an extra coat of mascara to emphasize your lashes.
• A contrasting lip color is best to accentuate your lips.
• A little extra blush goes a long way to show off bone structure and your face shape.

Your Outfit

• Wear silhouettes that suit your body shape
• Ruffles and flowy silhouettes create a fuller look
• Tailored garments are slimming and create a more contoured shape
• Black is always the most flattering color
• Vertical stripes add length to your body while horizontal stripes add width
• Solids are always more flattering than prints
• Bright colors draw attention and emphasize the area where they are worn

You

• The most important aspect to remember while taking a picture is confidence; feeling confident in your look when you smile will always show in a photograph

Nicest Canadian Couple in the World Doles Out Lottery Winnings

What a heart warming story...just had to share Liz Goodwin's article! 

A retired Canadian couple who won $11.3 million in the lottery in July have already given it (almost) all away.

"What you've never had, you never miss," 78-year-old Violet Large explained to a local reporter. 

She was undergoing chemotherapy treatment for cancer when the couple realized they'd won the jackpot in July.

"That money that we won was nothing," her tearful husband, Allen,told Patricia Brooks Arenburg of the Nova Scotia Chronicle Herald. "We have each other."

The money was a "headache," they told the paper--mainly, it brought anxiety over the prospect that "crooked people" might take advantage of them. Several people called them out of the blue to ask for money when the news first broke that they'd won the jackpot. So they began an $11 million donation spree to get rid of it and help others, the Chronicle Herald reports:

They took care of family first and then began delivering donations to the two pages' worth of groups they had decided on, including the local fire department, churches, cemeteries, the Red Cross, the Salvation Army, hospitals in Truro and Halifax, where Violet underwent her cancer treatment, and organizations that fight cancer, Alzheimer's and diabetes. The list goes on and on.

Violet told the Canadian Press that they retained about 2 percent of the money for a rainy day.

"It made us feel good," Violet told the Chronicle Herald. "And there's so much good being done with that money."

The Nova Scotia couple have been married more than 35 years and quietly saved up the money that Allen made as a welder and Violet made in retail before retiring.

"We haven't spent one cent on ourselves because we've been too busy getting everything looked after and with my health, I have to wait to get my health back to get the energy to do anything," Violet told the National Post. "We're not travelers anyway. We live in the country and we're proud of it. Money can't buy you health or happiness."

Now their neighborhood is abuzz over their good deeds.

"People who know them just know that's the type of people they are—they're just happy to have each other," local restaurant owner Lori Hingley told the Canadian Press.

The prize was in Canada dollars (roughly equal to U.S. dollars at current exchange rates).

H&M Store Opens Today at Garden's Mall!

Palm Beach Gardens - International fashion retailer, H&M, opens store in The Gardens Mall today at noon!! So excited!!

To celebrate the opening, the fast fashion retailer will be giving the first 250 shoppers an H&M T-shirt and an "Access to Fashion Pass," valued from $10 to $300. In a news release, the company notes there will also be other special offers and giveaways.

The two-story, 20,409-square-foot location in the mall - across from the newly opened The Limited store - was a $1.1 million buildout, according to county records. It includes collections for women, men, children and juniors, as well as accessories. It is considered a flagship store, meaning that when designers team with H&M for specials lines, this store will carry them. Check out more at http://bit.ly/9cQJRn

Guy Who Wore Heat Jersey to an Indians Game Gets to Meet the Team

Great article from Kyle Munzenrieder at the Miami New Times today! So remember Matthew Bellamy? He was the brave man who got booed and escorted out of a Cleveland Indians home game by police simply because he dared to wear LeBron James' Miami Heat jersey. Yeah, we never thought we'd ever hear about him again. Well, according to an unconfirmed report from The Cleveland Scene, Bellamy says he's being flown to Miami this weekend by the Heat to attend a game and meet the team. Check out more of Kyle's story at: http://bit.ly/962wSB

GKhair Serum Featured in Beauty Launchpad

I absolutely LOVE GKhair's serum and so does Beauty Launchpad! This fabulous serum makes my hair shiny and soft... it's heavenly! Be sure to check out the holiday season "Glam" section in Beauty Launchpad this month!! 

Marco Rubio's election party or the Super Bowl? Hard to tell!

FALL INTO NOVEMBER SPECIALS AT ANUSHKA SPA, SALON & COSMEDICAL CENTRE WEST PALM BEACH

Due to popular demand, Anushka Cosmedical Centre Spa & Salon has extended October specials through November 14! This is unprecendented so be sure to take advantage of the special salon, spa and cosmedical centre specials! Personally, I highly recommend James Parlier for color!  http://bit.ly/dnujGb 

 
Spend Less, Get More Beautiful
This fall, Anushka Spa, Salon & Cosmedical Centre of West Palm Beach, Florida is pleased to announce October/November specials on the hottest treatments and procedures available today.

Clients can enjoy 1 treatment for $79 (up to 35% off), 2 treatments for $149 (up to 45% off), or 3 treatments for $209 (up to 55% off)!

The following treatments are included in this special promotion:

•Urban Defense Facial

•Relax & Restore Aroma Massage

•Manicure & Pedicure

•Detoxifying Seaweed Wrap

•Red Flower Moroccan Body Ritual Scrub & Massage

•Cellulite Presso Jet (the “best body contour treatment”)

•3 Step Cellulite System (Seal Sluff, Thigh Solution, Hot Shot)

•Full Set of Acrylics or Gels

•Body Buff & Spray Tan

Meanwhile, the Cosmedical Centre is offering special deals to help you rule out 10 years! Restore lost volume with Sculptra – now 25% off. Wrinkles don’t stand a chance against this month’s special Botox price, where $615 will get you two injection sites. Meanwhile, 2 syringes of Radiesse are only $1175 (reg. $1560).

Plump your lips with 1 syringe of Restylane or Juvederm for only $550. Lip Rescue, also $550, will reduce the lines around the edges of your mouth – so your lipstick stays put!

Rule out sun damage and sagging skin with laser treatments. If you have yet to try IPL, you may have your first session at Anushka for only $199 – last chance! The Pearl laser is only $750 (reg. $1000), and Titan is just $850 (reg. $1200).

Anushka's specials on body treatments will help you look your best even when you’re not wrapped up in a scarf. Fall is the perfect time to ditch the razor and start a laser hair removal series. For $99 (reg. $190), have your first laser hair removal session on your underarm or bikini. Hair-free skin will look even better on a smooth silhouette, so ditch cellulite and lose inches with the SmoothShapes laser. Have your first SmoothShapes treatment with Jacquelyn for only $129 – that’s $221 off the regular price!

The results of your treatments will last, but this special will not so call Anushka today to schedule your appointment today - 561-820-0500.

On the eve of the elections...a few factors you may have failed to consider! :)

Hair IQ Score™ Predicts Political Races for 2010

Rating Butting Heads Cuomo and Paladino Is Easy, But Florida Gubernatorial Candidate Rick Scott Poses Dilemma For Dr. Larry Shapiro’s Hair IQ Score. How Do You Rank Baldness?

According to Dr. Larry Shapiro’s Hair IQ Score, the more you have and the closer it comes to a wave perfect Ronald Reagan “10” might just give you the edge you need to win a hair-tight political race.

In New York, Paladino has slight lead over Cuomo by a point on Hair IQ Score, with a “margin of hairror” of 2. But what do you do when one of the candidates in the tightest of gubernatorial races is bald?

Since hair transplant surgeon Dr. Shapiro doesn’t want to insult someone who could very well be the next governor in his home state (and maybe a future client), he has elected to do the politically correct thing by assigning Scott an ‘N/A’ for “Not Applicable.”

Dr. Shapiro recently announced Hair IQ Scores (www.hairiqscore.com) for celebrities, but now turns his hair-splitting analysis to politics, which just might determine “out combs,” said Tom Madden, CEO of TransMedia Group, known for its hair-spinning publicity (www.transmediagroup.com).

“By focusing on factors such as texture, health, body, shine, presentation and color, Dr. Shapiro is making us look at politics and celebrities in a whole new way,” said Madden.

Democrat Alex Sink’s sultry brunette bob reached a score of 7 and in the New York Governor’s Race, Paladino’s short, styled, but graying mane scored him an impressive 8, over Cuomo’s 7.

In Illinois, Republican Mark Kirk scores a 7, just one point under Democrat Alexi Giannoulias, an 8. Both Kirk and Giannoulias have thick, rich, brunette toned tresses, the right image for political success!

In the New York Senate Race, Democratic candidate, Kirsten Gillibrand scores hairs above Joe DiGuardio, the Republican candidate. Gillibrand’s short, feminine, blonde hairstyle scored a near perfect 9, whereas DioGuardio’s middle brown colored short and professional male cut puts him at only 5.

Go to www.HairIQscore.com to see more of Dr. Shapiro’s political and celebrity ratings and suggestions of how to raise your Hair IQ with his line of Help Hair products (www.helphair.com). So instead of “As Maine goes, so goes the Nation, it might be as mane goes,” said Madden.


Check out Dr. Shapiro's coverage on Politico! http://www.politico.com/click/stories/1010/midterm_predictions_by_a_hair.html